Unicorn Club A free weekly read for people who make, lead, and improve digital products. One useful writeup on decisions, details, and trade-offs. https://unicornclub.dev Wed, 01 Jul 2026 04:45:00 GMT Wed, 01 Jul 2026 04:45:00 GMT Remember the work, not just the user Remembering a login is easy. Remembering what someone was trying to finish is where the product promise starts. Wed, 01 Jul 2026 04:45:00 GMT https://unicornclub.dev/issues/2026-07-01-remember-the-work-not-just-the-user/ https://unicornclub.dev/issues/2026-07-01-remember-the-work-not-just-the-user/ Your product is making people wait in the dark A waiting state should tell someone what is happening, what they can safely do next, and what happens if nothing changes. Tue, 23 Jun 2026 12:00:00 GMT https://unicornclub.dev/issues/2026-06-23-your-product-is-making-people-wait-in-the-dark/ https://unicornclub.dev/issues/2026-06-23-your-product-is-making-people-wait-in-the-dark/ Your churn survey might be lying to you A churn reason is not clean evidence if the cancellation flow shaped the answer before the user gave it. Tue, 23 Jun 2026 09:00:00 GMT https://unicornclub.dev/issues/2026-06-23-your-churn-survey-might-be-lying-to-you/ https://unicornclub.dev/issues/2026-06-23-your-churn-survey-might-be-lying-to-you/