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Includes
The UI Decision Brief is a concise, actionable Notion template for logging and communicating your toughest product and design decisions. It exists for experienced, hands-on teams.
Comes with:
- Model answers — so you never wonder what "good" looks like.
- If Skipped warnings — showing what usually breaks when key facts go undocumented.
- Seven core fields — cover every decision from intent to owner, test, and rationale.
- Eight advanced prompts — for big or hairy bets (stakeholders, dependencies, comms, sunset, and more).
Benefits:
- Eliminate repeated, unresolved product debates.
- Replace Slack threads with a durable product trade-off template.
- Give new team members instant, real decision rationale, not just final specs.
- Avoid project drift with forced reflection and review ("sunset") prompts.
Core Fields
Decision rationale, audit trail. Seven essential fields for every decision.
Advanced Prompts
Stakeholders, dependencies, comms plans, and more for big or hairy bets.
Model Answers
See best-practice responses in every field. So you never wonder what "good" looks like.
"If Skipped" Warnings
Know what's at risk. Each field shows what usually breaks when key facts go undocumented.
Notion-Ready
Built specifically for Notion, duplicate and start using immediately. No formatting needed, just fill in the fields and go.
Team Collaboration
End endless relitigation and equip new joiners with real context. Make trade-offs visible to the entire team.
Frequently Asked Questions
What's included?
The Notion-ready brief, seven core questions, eight optional prompts, example answers, and notes on what usually breaks when a field gets skipped.
Who's this for?
People making product and interface calls with other people in the room: PMs, designers, engineers, founders, and leads who need the why to survive after the meeting.
What is a UI decision brief?
A short decision doc for the choices that usually get argued about twice. It captures the call, the trade-off, the owner, and enough context for someone to understand it later.
How is this different?
It is made for real shipping decisions, not workshop theatre. The fields help you explain the bet, the evidence, and the risk without turning it into a strategy deck.
Do I get the Unicorn Club newsletter too?
Yes. You'll get the template and Unicorn Club too: one useful email each Wednesday about product, design, and engineering decisions. If it is not for you, unsubscribing is one click.
Fewer debates. Better decisions.
Get the UI Decision Brief free.
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