Sponsor Unicorn Club
Sponsor one focused Wednesday issue across the email and its permanent web edition.
- Exclusive: one sponsor per issue
- Typical results: 80–150 unique sponsor-link clicks in the first 7 days
- Placement: Wednesday email and permanent issue page
Issue Sponsorship
Sponsor one focused Wednesday issue across the email and its permanent web edition.
What you get:
- Sponsor block with image and CTA in Wednesday's email
- Permanent placement on the full issue page
- 7-day performance report covering unique sponsor-link clicks across email and web
Typical results
32.7%
Typical open rate
80–150
Unique sponsor-link clicks
Across email and web in the first 7 days
3,909
Active subscribers
The list is cleaned monthly. Subscriber count reflects active readers.
Last updated
About Stats
Opens are increasingly underreported due to inbox privacy features. Clicks are the clearest signal. The 7-day report covers unique sponsor-link activity from the email and issue page using MailerLite and bot-filtered link tracking.
What it looks like
One sponsor block, shown in Wednesday's email and kept on the permanent web edition.
In Wednesday's email
On the permanent issue page
Read by product builders at teams like
Who you'll reach
Design engineers, product designers, front-end and cross-functional engineers, founders, and product leads. People close enough to the work to try tools and recommend them.
85% US Based
Mostly US-based, with UK/EU readers too. A good fit for SaaS, developer tools, design tools, AI products, conferences, and services for product teams.
People with buying influence
Many readers are leads, Staff+ practitioners, managers, and founders. They set direction, run evals, and share recommendations inside teams.
You’ll find readers at teams like Apple, AWS, GitHub, IBM, and eBay, plus agency leads and startup builders.
Trusted context
Unicorn Club is read as a useful product newsletter, not a link dump or ad feed. Sponsors appear beside original writing about real decisions, interface details, and trade-offs.
Sponsors who've shipped with us
Teams sponsor Unicorn Club when they want attention from people who care about product quality and tooling.
Past sponsors
and many more...
Real results from past sponsors
Unicorn Club's audience of design engineers perfectly aligns with Webflow's mission. Their subscribers understand visual-first development and modern web solutions. We've seen exceptional engagement and quality leads from their community.
Peter Ryan
Marketing Manager at Webflow
The team made everything so easy and seamless for us, and their support has truly made a difference. We're already seeing an amazing boost in signups and traffic to our website, which has been so exciting to watch! Looking forward to our continued partnership and can't recommend them enough.
Marlene Galicia Dollman
Digital Marketing Manager at Vultr
I am thrilled with our experience sponsoring Unicorn Club. With their engaged audience of developers, we saw impressive click-through rates. Adam's genuine enthusiasm made the experience seamless. Highly recommended for any tech-focused business!
Julian Rothkamp
Co-founder of Tower
We had an outstanding experience collaborating with Adam. Their feature of Node Congress truly showcased their support and helped us reach our target audience. We are incredibly grateful for Adam's assistance and look forward to future collaborations together.
Polina Bertosh
Community Manager at GitNation
Unicorn Club is a great tool for us to put our brand in front of an informed and knowledgeable design/dev audience. We're very happy with the results and look forward to working with Adam again!
Matthew Telfer
CMO at 20i
I'm a long time reader so sponsoring was a no-brainer. The ease of booking and service received from Adam is top-notch. We felt more than comfortable advertising on such a high quality newsletter too.
Andy Bell
Founder of Set Studio
How it works
A simple process from booking to the results report.
Book your dates
Choose the issues you want at checkout. The 20% multi-issue discount applies automatically.
Send your assets
Send the assets. We’ll format the block so it reads like it belongs in the issue.
Results report
Seven days after your issue, you’ll get a report with unique clicks and a few notes on performance.
Book an issue sponsorship
Pick your dates, then send your assets when you’re ready. We’ll format everything to match the issue.
Issue Sponsorship
A sponsor block in one focused Wednesday issue, shown in the email and kept on the full issue page.
Includes:
- Placement in Wednesday's email
- Permanent placement on the full issue page (evergreen link)
- Exclusive: one sponsor per issue
- Typical sponsor-link clicks: 80–150 across email and web in the first 7 days Estimated CPC: £0.83–£1.56 at the single rate. £0.67–£1.25 when booking 4+ issues.
- We format your title and description to match the issue
- CTA button linking to your page
- Feature image (1120×600)
See Example
See a recent issue example here.
Unique Clicks
The 7-day report covers unique sponsor-link activity from the email and issue page using MailerLite and bot-filtered link tracking.
Sponsor Policy
We may lightly edit sponsorship copy to match Unicorn Club’s tone and keep things readable for the audience. If something is not a fit, we’ll flag it before it runs and refund in full. Sponsorships cannot be refunded once an issue has been sent.
Sponsorship is clearly labelled. Editorial content stays independent.