Sponsor Unicorn Club
Reach product builders who care about the decisions, details, and trade-offs behind better product work.
- Exclusive: one main sponsor per issue
- Typical clicks: 80–150 in the first 7 days
- Distribution: weekly issue, permanent issue page, and social share
Main Sponsorship
One sponsor in one focused Wednesday issue.
What you get:
- Native sponsor block with image and CTA
- Permanent placement on the issue page
- 7-day performance report (unique clicks)
Typical results
33.7%
Typical open rate
80–150
Typical sponsor link clicks
(First 7 Days)
4,707
Active subscribers
The list is cleaned monthly. Subscriber count reflects active readers.
Last updated
About Stats
Opens are increasingly underreported due to inbox privacy features. Clicks are the clearest signal, measured via bot-filtered link tracking across the newsletter, issue page, and socials.
What it looks like
Your sponsor block includes an image, short copy, and one CTA.
Read by product builders at teams like
Who you'll reach
Design engineers, product designers, front-end and cross-functional engineers, founders, and product leads. People close enough to the work to try tools and recommend them.
85% US Based
Mostly US-based, with UK/EU readers too. A good fit for SaaS, developer tools, design tools, AI products, conferences, and services for product teams.
People with buying influence
Many readers are leads, Staff+ practitioners, managers, and founders. They set direction, run evals, and share recommendations inside teams.
You’ll find readers at teams like Apple, AWS, GitHub, IBM, and eBay, plus agency leads and startup builders.
Trusted context
Unicorn Club is read as a useful product newsletter, not a link dump or ad feed. Sponsors appear beside original writing about real decisions, interface details, and trade-offs.
Sponsors who've shipped with us
Teams sponsor Unicorn Club when they want attention from people who care about product quality and tooling.
Past sponsors
and many more...
Real results from past sponsors
Unicorn Club's audience of design engineers perfectly aligns with Webflow's mission. Their subscribers understand visual-first development and modern web solutions. We've seen exceptional engagement and quality leads from their community.
Peter Ryan
Marketing Manager at Webflow
The team made everything so easy and seamless for us, and their support has truly made a difference. We're already seeing an amazing boost in signups and traffic to our website, which has been so exciting to watch! Looking forward to our continued partnership and can't recommend them enough.
Marlene Galicia Dollman
Digital Marketing Manager at Vultr
I am thrilled with our experience sponsoring Unicorn Club. With their engaged audience of developers, we saw impressive click-through rates. Adam's genuine enthusiasm made the experience seamless. Highly recommended for any tech-focused business!
Julian Rothkamp
Co-founder of Tower
We had an outstanding experience collaborating with Adam. Their feature of Node Congress truly showcased their support and helped us reach our target audience. We are incredibly grateful for Adam's assistance and look forward to future collaborations together.
Polina Bertosh
Community Manager at GitNation
Unicorn Club is a great tool for us to put our brand in front of an informed and knowledgeable design/dev audience. We're very happy with the results and look forward to working with Adam again!
Matthew Telfer
CMO at 20i
I'm a long time reader so sponsoring was a no-brainer. The ease of booking and service received from Adam is top-notch. We felt more than comfortable advertising on such a high quality newsletter too.
Andy Bell
Founder of Set Studio
How it works
A simple process from booking to the results report.
Book your dates
Choose the issues you want at checkout. The 20% multi-issue discount applies automatically.
Send your assets
Send the assets. We’ll format the block so it reads like it belongs in the issue.
Results report
Seven days after your issue, you’ll get a report with unique clicks and a few notes on performance.
Book a sponsorship
Pick your dates, then send assets when you’re ready. We’ll format everything to match the newsletter style.
Main Sponsorship
A native sponsor block in an issue read by builders who choose tools, shape workflows, and ship real product work.
Includes:
- Native placement in the issue
- Exclusive: 1 main sponsor per issue
- Typical sponsor link clicks: 80–150 (first 7 days) Estimated CPC: £0.83–£1.56 at the single rate. £0.67–£1.25 when booking 4+ issues.
- Permanent issue-page placement (evergreen link)
- We format your title and description to match the newsletter style
- CTA button linking to your page
- Feature image (1120×600)
See Example
See a recent issue example here.
Unique Clicks
Estimated Unique Clicks reflect multi-channel performance (newsletter, site, socials) measured via bot-filtered link analytics over the first 7 days.
Sponsor Policy
We may lightly edit sponsorship copy to match Unicorn Club’s tone and keep things readable for the audience. If something is not a fit, we’ll flag it before it runs and refund in full. Sponsorships cannot be refunded once an issue has been sent.
Sponsorship is clearly labelled. Editorial content stays independent.