What Makes Good Digital Products Work

Read by product builders at teams like

Unicorn Club is one of my favorite newsletters I read regularly. Clear, concise, with the most relevant, quality content.

Zoran Jambor

Founder of CSS Weekly

Unicorn Club is fantastic. It offers valuable resources for my work and engaging articles to keep me current.

Vincent Will

Senior Engineer at Onlogist

I’m a loyal reader of the newsletter. Consistently impressed by the weekly gems it uncovers.

Eric Bailey

Product Designer at GitHub

One of the best reads in the business, there’s always something worthwhile to take away.

Andy Bell

Founder of Set Studio

Fantastic issues every week! They’re always packed with valuable insights and interesting finds.

Twan Mulder

Front-end Developer at DHL

Unicorn Club consistently delivers insights that have positively impacted how I guide my design team.

Adam Clark

Designer at Next

Each issue helps me bring new perspectives to the cross-functional teams I work with.

Matt Cooper

UX/UI Design Consultant

I always look forward to the weekly Unicorn Club newsletter. It's consistently filled with valuable insights and interesting discoveries.

Ole Sandbæk Jørgensen

Lead Frontend Engineer at DFDS

Unicorn Club delivers a concise and useful newsletter that helps professionals grow.

Rishi Raj Jain

Software Engineer at LaunchFast

Something worth noticing

Every issue starts with one product moment worth slowing down for: an interface detail, product decision, workflow, launch, or trust problem.

What’s really going on

I look past the surface to understand what the choice is doing, why it might make sense, and what it reveals about the product work behind it.

Why it matters

I look at the consequences, constraints, and competing concerns, and what they mean for the people using or building the product.

Something to take with you

You leave with a sharper question, a clearer way to explain a problem, or a useful lens to bring into your next product conversation.

Hey, I’m Adam 👋

I’ve spent the last 13 years designing and building digital products, mostly around SaaS, fintech, checkout flows, product interfaces, and the messy bit where design, UX and front-end work meet.

I started Unicorn Club because I was already reading a tonne of product and design stuff each week, but too much of it was ending up as saved links and open tabs instead of something I’d properly think through or use in my work.

I didn’t want to make another thing you skim, save and forget. I wanted to take one thing each week and think it through properly enough that some of it actually sticks.

So each week I pick one product moment worth slowing down for, work through what’s really going on, and leave you with a question, distinction or idea you can take into your own work.

Adam Marsden

Product designer · 13+ years shipping digital products

Questions

What is Unicorn Club?

Unicorn Club is a free weekly read about what makes good digital products work. Each issue takes one product moment worth slowing down for, works out what’s really going on, and gives you something useful to take into your own work.

Who is Unicorn Club for?

People who build, shape, and improve digital products: product designers, UX/UI designers, design engineers, front-end developers, product managers, founders, leads, and anyone who cares about the quality of what actually ships.

What do you send each week?

One focused write-up every Wednesday. It might start with an interface detail, product decision, workflow, launch, trust problem, or trade-off, then turns that into something useful you can bring into your own work.

Is it just a list of links?

No. Links might be part of the research, but they are not the product. The useful bit is the judgement around the thing: what changed, why it matters, what trade-off is hiding there, and what you can take from it.

How long does it take to read?

Usually about 5 to 8 minutes. Long enough to be useful, short enough to read with a coffee.

Is it free?

Yes. The weekly email is free, sent every Wednesday, and you can unsubscribe any time.

What makes good digital products work.