Join 4,263+ product builders. Sent every Wednesday.
Consistently impressed by the weekly gems it uncovers
Eric Bailey, Product Designer at GitHubOne of the best reads in the business
Andy Bell, Founder of Set StudioFantastic. Offers valuable resources for my work
Vincent Will, Senior Engineer at OnlogistPacked with valuable insights and interesting finds
Twan Mulder, Front-end Developer at DHLPositively impacted how I guide my design team
Adam Clark, Designer at NextBrings new perspectives to cross-functional teams
Matt Cooper, UX/UI Design ConsultantRead by product builders at teams like
Unicorn Club is one of my favorite newsletters I read regularly. Clear, concise, with the most relevant, quality content.
Zoran Jambor
Founder of CSS Weekly
Unicorn Club is fantastic. It offers valuable resources for my work and engaging articles to keep me current.
Vincent Will
Senior Engineer at Onlogist
I’m a loyal reader of the newsletter. Consistently impressed by the weekly gems it uncovers.
Eric Bailey
Product Designer at GitHub
One of the best reads in the business, there’s always something worthwhile to take away.
Andy Bell
Founder of Set Studio
Fantastic issues every week! They’re always packed with valuable insights and interesting finds.
Twan Mulder
Front-end Developer at DHL
Unicorn Club consistently delivers insights that have positively impacted how I guide my design team.
Adam Clark
Designer at Next
Each issue helps me bring new perspectives to the cross-functional teams I work with.
Matt Cooper
UX/UI Design Consultant
I always look forward to the weekly Unicorn Club newsletter. It's consistently filled with valuable insights and interesting discoveries.
Ole Sandbæk Jørgensen
Lead Frontend Engineer at DFDS
Unicorn Club delivers a concise and useful newsletter that helps professionals grow.
Rishi Raj Jain
Software Engineer at LaunchFast
How each issue works
Each issue starts with one useful product moment, then works through what is happening underneath it, the trade-off hiding inside it, and how you might use the lesson in your own product work.
A useful thing to look at
Every issue starts with one product choice worth slowing down for: an interface detail, product decision, workflow, launch, trust problem, or trade-off.
The thinking behind it
We look at what the choice is doing, why it might make sense, and what it reveals about the product work behind the screen.
The trade-off
Good product work always costs something. We look at what improves, what gets harder, and what the team would need to defend.
A way to use it
You leave with a sharper question, a clearer way to explain a problem, or a useful lens to bring into your next product conversation.
Hey, I’m Adam 👋
I’ve spent the last 13 years designing and building digital products, mostly around SaaS, fintech, checkout flows, product interfaces, and the messy bit where design, UX and front-end work meet.
I started Unicorn Club because I was already reading a tonne of product and design stuff each week, but too much of it was ending up as saved links and open tabs instead of something I’d properly think through or use in my work.
I wanted somewhere to slow one thing down and ask what’s useful here, what decision is underneath it, what trade-off does it expose, and how could someone use this in their own work?
So each week I pick one product moment worth looking at and turn it into a useful read for people trying to make better digital products.
The point is one thing looked at properly, with clearer examples and a bit more judgement you can take into the work.
Adam Marsden
Product designer · 13+ years shipping digital products
Questions
What is Unicorn Club?
Unicorn Club is a free weekly read about what makes good digital products work. Each issue starts with one useful product moment, then works through the decision, the details, the trade-off, and what you can take from it.
Who is Unicorn Club for?
People who build, shape, and improve digital products: product designers, UX/UI designers, design engineers, front-end developers, product managers, founders, leads, and anyone who cares about the quality of what actually ships.
What do you send each week?
One focused write-up every Wednesday. It might start with an interface detail, product decision, workflow, launch, trust problem, or trade-off, then turns that into something useful you can bring into your own work.
Is it just a list of links?
No. Links might be part of the research, but they are not the product. The useful bit is the judgement around the thing: what changed, why it matters, what trade-off is hiding there, and what you can take from it.
How long does it take to read?
Usually about 5 to 8 minutes. Long enough to be useful, short enough to read with a coffee.
Is it free?
Yes. The weekly email is free, sent every Wednesday, and you can unsubscribe any time.