Join 3,838+ product builders. Sent every Wednesday.
Consistently impressed by the weekly gems it uncovers
Eric Bailey, Product Designer at GitHub
One of the best reads in the business
Andy Bell, Founder of Set Studio
Fantastic. Offers valuable resources for my work
Vincent Will, Senior Engineer at Onlogist
Packed with valuable insights and interesting finds
Twan Mulder, Front-end Developer at DHL
Positively impacted how I guide my design team
Adam Clark, Designer at Next
Brings new perspectives to cross-functional teams
Matt Cooper, UX/UI Design Consultant
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Unicorn Club is one of my favorite newsletters I read regularly. Clear, concise, with the most relevant, quality content.
Zoran Jambor
Founder of CSS Weekly
Unicorn Club is fantastic. It offers valuable resources for my work and engaging articles to keep me current.
Vincent Will
Senior Engineer at Onlogist
I’m a loyal reader of the newsletter. Consistently impressed by the weekly gems it uncovers.
Eric Bailey
Product Designer at GitHub
One of the best reads in the business, there’s always something worthwhile to take away.
Andy Bell
Founder of Set Studio
Fantastic issues every week! They’re always packed with valuable insights and interesting finds.
Twan Mulder
Front-end Developer at DHL
Unicorn Club consistently delivers insights that have positively impacted how I guide my design team.
Adam Clark
Designer at Next
Each issue helps me bring new perspectives to the cross-functional teams I work with.
Matt Cooper
UX/UI Design Consultant
I always look forward to the weekly Unicorn Club newsletter. It's consistently filled with valuable insights and interesting discoveries.
Ole Sandbæk Jørgensen
Lead Frontend Engineer at DFDS
Unicorn Club delivers a concise and useful newsletter that helps professionals grow.
Rishi Raj Jain
Software Engineer at LaunchFast
What’s in each issue
One useful product move
A decision, detail, workflow, launch move, trust problem, or trade-off worth understanding.
The thinking behind it
What happened, why it matters, and what it reveals about better digital product work.
The details that changed the outcome
The small product, UX, content, interface, or technical choices that made the work better.
The trade-offs and messy bits
The constraints, compromises, and edge cases most polished product stories leave out.
Real examples, not theory
Signals from real products, teams, launches, workflows, and market moves.
Something to use this week
A sharper question, useful lens, or practical move to take back into your own work.
Hey 👋 I'm Adam Marsden. I've been designing and building products for 13 years, mostly SaaS and fintech.
I started Unicorn Club because I was already reading a lot of product and design stuff each week, but I wanted somewhere to work out what was actually useful, not just save more links.
So each week I pick one thing worth looking at properly and write up what I think people can take from it. Nothing too clever, just a useful read for people trying to make better digital products.
Questions
What is Unicorn Club?
Unicorn Club is a free weekly read about what makes good digital products work. Each issue looks at one product decision, detail, or trade-off and works through why it matters.
Who is Unicorn Club for?
People who design, build, lead, or improve digital products. That includes product designers, UX and UI designers, design engineers, front-end developers, product managers, founders, and anyone who cares about the quality of what actually ships.
What do you send each week?
One proper writeup. I’ll usually pull from something happening in product, design, UX, UI, or front-end, then work through what I think is useful and what people can take from it.
Is this only for designers?
No. Designers will get a lot from it, but it is for anyone involved in making digital products better: designers, developers, PMs, founders, leads, and people who care about what actually ships.
Is it just a list of links?
No. Links might be part of it, but the point isn’t to send you more tabs to open. The useful bit is the thinking around the thing: what changed, why it matters, and what you might do with it.
Is it beginner-friendly?
Yes, as long as you’re interested in how products are actually made. It’s not a design course, but it should make sense whether you’re newer to product work or already leading it.
How long does it take to read?
Usually about 5 to 8 minutes. Long enough to be useful, short enough to read with a coffee.
Is it free?
Yes. It’s free, sent every Wednesday, and you can unsubscribe any time.