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🧠 UX vs Architecture, JS 'this' Confusion & GSAP Goes Free

May 7, 2025

What makes good digital products work.

A weekly read for people who design, build, lead, and improve digital products. The decisions, details, and trade-offs behind better product work.

unicornclub.dev

Hey 👋

We’ve got quick UX reads, JavaScript gotchas, the latest accessibility shift, and a few event perks worth a look. Grab what’s useful, skip what’s not—no fluff, just good links.

Enjoy 🦄 - Adam at Unicorn Club.

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🧠 UX
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Designing for people: What architecture can learn from UX

Architecture has long shaped our physical world — but what if it learned from UX design’s focus on feedback, iteration, and human experience?

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The Psych Framework

Learn how the Psych Framework can help you improve your user experience by visualizing customer journeys easily.

The First Use of Infinite Scroll Was in 2006 🔄

Infinite scroll, now common in social feeds, was first implemented by Aza Raskin in 2006 to keep users engaged by loading more content as they scrolled.

Learn More →

🧑‍💻 Dev
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JavaScript, when is this?

JavaScript’s “this” keyword trips up all developers — junior and senior.

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GSAP is now free to use

Use all of the bonus plugins like SplitText, MorphSVG, and all the others that were exclusively available to Club GSAP members.

📰 Classifieds

Share with 3,500+ readers, book a classified ad.
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Learn the secrets of winning brands

Get “7 Positioning Sins That Cost B2B Brands Millions” guide when you join. Join 10,000+ B2B founders and executives.

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TLDR; Keep up with Tech in 5 minutes

Get the most important tech, science, & coding news in a free daily email. Read by +1,250,000 software engineers and tech workers.

♿️ A11Y
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WCAG 3.0’s Proposed Scoring Model: A Shift In Accessibility Evaluation

WCAG is evolving. Since 1999, the Web Content Accessibility Guidelines have defined accessibility in binary terms: either a success criterion is met or not.

🗓️ Upcoming Events

Exclusive deal with GitNation to bring you the best deals. Get 10% off with code "UNICORN".

As an extra bonus get a free remote ticket with 50% access to JSNation. Get your ticket.

🌐 Build Scalable Product Teams

May 12-14, 2025 - New York & Online

Join UXDX USA 2025 for a unique opportunity to break down barriers between Product, UX, Design, and Development. Learn the latest skills, connect with experts, and discover how to build better products, faster, together.

See Event →

🟨 JSNation: The JavaScript Event of 2025 (Save 10%)

June 12-16, 2025 - Hybrid & Remote

Join JSNation 2025, the ultimate JavaScript conference, for a celebration of innovation and collaboration in web development. Connect with 50+ experts, network with 1500 attendees in Amsterdam, and join 10K devs online.

See Event → (Code: UNICORN)

👔 Career + Work
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I hate my portfolio

Mandatory challenge for designers that no one wanted

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The unbearable lightness of big tech

Design can't be effective when squeezed into a decades-old process

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How To Launch Big Complex Projects

When was the last time your project wrapped up smoothly — no delays, no surprises, no last-minute compromises?

📋 CSS
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CSS Isn’t Broken. You Just Never Read the Docs.

I’m not saying CSS is perfect. I’m saying maybe it’s not the language’s fault you floated your nav bar into oblivion.

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Modern Scroll Shadows Using Scroll-Driven Animations

Instead of using shadows, let’s use a CSS mask to fade out the edges of the scrollable element.

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Adam Marsden at Unicorn Club

Thanks for reading ❤️

Adam from Unicorn Club

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