Sponsor Unicorn Club
Reach product builders who trial tools, influence adoption, and recommend what works.
- Exclusive: 1 main sponsor per issue
- Typical clicks: 80–150 in the first 7 days (newsletter + archive + socials)
Unicorn Club is a high-signal weekly newsletter for people building and shipping digital products. Your sponsor block sits at the top of the issue, seen by readers who evaluate tools, share patterns with their team, and influence what gets adopted.
Main Sponsorship
Top placement. One sponsor per issue.
What you get:
- Top-of-issue sponsor block (image + CTA button)
- Permanent archive placement on unicornclub.dev
- 7-day performance report (unique clicks)
- Preview and approval before send
Typical results
41.7%
Typical open rate
80–150
Typical sponsor link clicks
(First 7 Days)
3,150
Active subscribers
List is cleaned monthly. Subscriber count reflects active readers.
Last updated
About Stats
Opens are increasingly underreported due to inbox privacy features. Clicks are the clearest signal, measured via bot-filtered link tracking across newsletter, archive, and socials.
What it looks like
A clean sponsor block at the top of the issue, plus permanent archive placement.
Read by product builders at teams like
Who you'll reach
Design engineers, product designers, front-end and cross-functional engineers, and product leads. People close enough to shipping to try tools, and influential enough to get them adopted.
Role mix:
- ~18% founders/leaders
- ~19% engineers (including front-end)
- ~12% product/UX designers
Plus a long tail of adjacent roles across product teams.
85% US Based
Primarily US-based, with a strong UK/EU presence. A solid fit for SaaS and tooling targeting core tech markets.
Seniority that can say "yes"
A meaningful chunk of the list are Lead, Staff+, managers, and founders. These are readers who set direction, run evals, and share recommendations inside teams.
You’ll find readers at teams like Apple, AWS, GitHub, IBM, and eBay, plus agency leads and startup builders.
Trusted by the Community
Unicorn Club is regularly shared and referenced across the design/dev community. When we feature a sponsor, it appears in a trusted context, not a crowded ad feed. Featured by TLDR, CSS Weekly, HeyDesigner, UX/UI Hub, and more.
Sponsors who've shipped with us
Teams sponsor Unicorn Club to reach builders in a calm, high-attention environment.
We've worked with the best
and many more...
Real results from past sponsors
Unicorn Club's audience of design engineers perfectly aligns with Webflow's mission. Their subscribers understand visual-first development and modern web solutions. We've seen exceptional engagement and quality leads from their community.
Peter Ryan
Marketing Manager at Webflow
The team made everything so easy and seamless for us, and their support has truly made a difference. We're already seeing an amazing boost in signups and traffic to our website, which has been so exciting to watch! Looking forward to our continued partnership and can't recommend them enough.
Marlene Galicia Dollman
Digital Marketing Manager at Vultr
I am thrilled with our experience sponsoring Unicorn Club. With their engaged audience of developers, we saw impressive click-through rates. Adam's genuine enthusiasm made the experience seamless. Highly recommended for any tech-focused business!
Julian Rothkamp
Co-founder of Tower
We had an outstanding experience collaborating with Adam. Their feature of Node Congress truly showcased their support and helped us reach our target audience. We are incredibly grateful for Adam's assistance and look forward to future collaborations together.
Polina Bertosh
Community Manager at GitNation
Unicorn Club is a great tool for us to put our brand in front of an informed and knowledgeable design/dev audience. We're very happy with the results and look forward to working with Adam again!
Matthew Telfer
CMO at 20i
I'm a long time reader so sponsoring was a no-brainer. The ease of booking and service received from Adam is top-notch. We felt more than comfortable advertising on such a high quality newsletter too.
Andy Bell
Founder of Set Studio
How it works
A simple process from booking to results.
Book your dates
Choose your dates at checkout. Multi-issue discounts apply automatically.
Preview and approve
We format your sponsor block to match the newsletter style and send a preview for approval.
Results report
Seven days after your issue, you'll get a report with unique clicks and key engagement notes.
Book a sponsorship
Pick your dates, then send assets when you’re ready. We’ll format everything to match the newsletter and share a preview before your issue goes out.
Main Sponsorship
Top-of-issue placement in a newsletter read by builders who choose tools and ship weekly.
Includes:
- Top placement in the issue
- Exclusive: 1 main sponsor per issue
- Typical sponsor link clicks: 80–150 (first 7 days) Estimated CPC: £0.99–£1.86 (lower with multi-issue bookings)
- Permanent archive placement (evergreen link)
- We format your title + description to match the newsletter style
- CTA button linking to your page
- Feature image (1120×600)
See Example
See a recent issue example here.
Unique Clicks
Estimated Unique Clicks reflect multi-channel performance (newsletter, site, socials) measured via bot-filtered link analytics over the first 7 days.
Sponsor Policy
We may lightly edit sponsorship copy to match Unicorn Club's tone and keep things readable for the audience. If something isn't a fit, we'll flag it before it runs and refund in full. We can't refund sponsorships once an issue has been sent.
Sponsorship is clearly labelled. Editorial content stays independent.