Sponsor
Unicorn Club is the weekly briefing for product teams working across design and engineering. Each issue covers Build, Shape and Ship with actionable UX research, interface patterns, UI techniques, team standards, and delivery habits teams can apply that week.
Our readers don’t just browse, they implement. They choose tools, establish design systems, and ship products that users love. With consistently strong open and click rates, Unicorn Club puts your product inside the workflow where decisions are made.
If you want your product seen, trusted and adopted by the people who move teams forward, you’re in the right place.
Our Performance
3,677
Subscribers
44.1%
Open Rate
80 - 150
Est. Unique Clicks
(First 7 Days)
Last updated
About Stats
In practice, the open-rate and clicks are likely higher because:
- Apple prevents email tracking
- Gmail clipping prevents email tracking
- Our audience uses: StoopInbox, Kill The Newsletter, FeedBin, ReadWise, Feedly, Newsletterss, Mailbrew, ProtonMail, Apple Private Relay Email, Firefox Relay & more...
Hyper-Targeted Audience
Reach design engineers, cross-functional developers, UX thinkers, and product leaders, the rare hybrids shaping what’s next for their teams. This audience doesn’t just observe trends, they recommend, implement, and champion tools in real-world projects.
Trusted by the Community
Featured by TLDR, CSS Weekly, HeyDesigner, UX/UI Hub, and many more, Unicorn Club’s curated content delivers genuine value and earns real trust and loyalty from our readers. When we recommend a tool or service, it gets noticed by those who set the pace in design and development.
90% US Based
90% of our audience are based in the US, with strong presence from the UK and other European countries, giving you access to highly engaged product builders across key tech markets.
Experienced Professionals
Our subscribers include agency owners, senior decision-makers, and top professionals at Apple, AWS, GitHub, IBM, eBay, and more. They influence tool selection, drive technology adoption, and turn recommendations into action within the world’s leading teams.
Our Sponsors
We’re proud to have partnered with brands that share our commitment to empowering designers and developers. Together, we’ve created a platform to share great tools, innovative solutions, and exceptional ideas with the right audience.
We've worked with the best
and many more...
Unicorn Club's audience of design engineers perfectly aligns with Webflow's mission. Their subscribers understand visual-first development and modern web solutions. We've seen exceptional engagement and quality leads from their community.
Peter Ryan
Marketing Manager at Webflow
We had an outstanding experience collaborating with Adam. Their feature of Node Congress truly showcased their support and helped us reach our target audience. We are incredibly grateful for Adam's assistance and look forward to future collaborations together.
Polina Bertosh
Community Manager at GitNation
The team made everything so easy and seamless for us, and their support has truly made a difference. We're already seeing an amazing boost in signups and traffic to our website, which has been so exciting to watch! Looking forward to our continued partnership and can't recommend them enough.
Marlene Galicia Dollman
Digital Marketing Manager at Vultr
Unicorn Club is a great tool for us to put our brand in front of an informed and knowledgeable design/dev audience. We're very happy with the results and look forward to working with Adam again!
Matthew Telfer
CMO at 20i
I am thrilled with our experience sponsoring Unicorn Club. With their engaged audience of developers, we saw impressive click-through rates. Adam's genuine enthusiasm made the experience seamless. Highly recommended for any tech-focused business!
Julian Rothkamp
Co-founder of Tower
I'm a long time reader so sponsoring was a no-brainer. The ease of booking and service received from Adam is top-notch. We felt more than comfortable advertising on such a high quality newsletter too.
Andy Bell
Founder of Set Studio
Simple Process
We've made sponsoring with us simple and straightforward. Here's what you can expect
Book Your Dates
Select your sponsorship package and choose from available dates.
Review & Approve
Receive a content preview from us to review and approve within 24 hours.
Get Results
Seven days after your sponsorship runs, receive a detailed performance report with key metrics and engagement data.
Partner with Us
10% discount for booking 4 or more dates.
Main Sponsor £99.99
This premium package gives you exclusive visibility at the top of our newsletter—connecting your brand with a highly engaged audience.
- Prime placement at the top of our newsletter
- Exclusive - only 1 sponsor per email
- Est. Unique Clicks 80 - 150 (First 7 Days) Est. CPC £0.59 - £1.25 (Lower with bulk bookings).
- Community post 500+ members
- Permanent backlink on unicornclub.dev
- Multi-channel promotion across socials
- Title & description copy
- Feature image (1120x600px)
- Call-to-action button
See Example
See an example of our newsletter here.
Spotlight (text-only) £39.99
A budget-friendly option for effective reach without requiring visual creatives.
- Placement mid newsletter
- Limited to 3 exclusive spots per issue
- Est. Unique Clicks 15 - 30 (First 7 Days) Est. CPC £1.19 - £2.66 (Lower with bulk bookings).
- One link to your landing page
- Text-only format (210 character limit)
- Link to your landing page
- Permanent backlink on unicornclub.dev
See Example
See an example of our newsletter here.
Unique Clicks
Estimated Unique Clicks reflect multi‑channel performance (newsletter, site, community, socials) measured via bot‑filtered link analytics over the first 7 days.
Sponsor Policy
We reserve the right to adjust sponsorship copy to align with our tone and audience. If we determine a sponsorship isn't a good fit before it runs, we'll issue a full refund immediately. However, we cannot provide refunds for sponsorships or ads that have already run.