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🍏 Apple’s Next-Gen UI, ChatGPT Rethinks Search & Spotify’s $230M Bet

June 4, 2025

unicornclub.dev

Hey 👋

This week: a killer UX framework, jaw-dropping case studies, and tools you can use today.

⭐️ Don’t-miss: Spotify’s $230M podcast bet (what product bets should look like)—and a CSS “masonry” hack for modern layouts.

Read on for the good stuff 🦄 - Adam at Unicorn Club.

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🧠 UX

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Beyond Blue Links: ChatGPT Search

For 25 years “search” meant a list of ten blue links, an ad or two, and a guess that one of those URLs held the answer.

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Introduction to Object-Oriented UX

How Object-Oriented UX can help you design complex systems

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Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users

This growth case study shows you exactly how Spotify is betting on podcasts to win over Apple users with two major acquisitions.

Which resource format do you want more of?
Your vote helps shape future issues so you get the most useful content—let me know what format helps you learn (and apply) best!

🧑‍💻 CSS + HTML

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HTML Only Experiments

I ended up making six HTML only sites. And, when I say HTML only, I mean that literally. There's no JavaScript, CSS.

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Masonry, Item Flow, and… GULP?

There’s a layout type that web designers have been using for a long time now, and yet can’t be easily done with CSS: “masonry” layout.

📰 Classifieds

Share with 3,500+ readers, book a classified ad.

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Discover the strategies behind iconic brands.

Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.

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Most interesting tech news & insights

Daily rundown of what's happening in tech and what you shouldn't miss. Read by 200,000+ professionals from Google, Apple, OpenAI...

🗓️ Upcoming Events

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As an extra bonus get a free remote ticket with 50% access to JSNation. Get your ticket.

⚡️ The Three Building Blocks of Speed, Evals, UX

July 1, 2025 – Virtual (Zoom)

Join Nicolay Gerold and Ivan Leo for a high-impact session on building ultra-fast, user-centric voice products. Learn practical techniques to optimize speed, design seamless user experiences, and master the keys to voice AI, from experts with deep industry and academic experience.

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🎟️ UX London 2025

June 10–12, 2025 – CodeNode London & Virtual

Join UX London 2025, a premier user experience conference featuring three days of talks and hands-on workshops on discovery, design, and delivery. Hear from leading industry speakers and connect with designers, researchers, and product leaders from around the world.

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🟨 JSNation: The JavaScript Event of 2025 (Save 10%)

June 12-16, 2025 - Hybrid & Remote

Join JSNation 2025, the ultimate JavaScript conference, for a celebration of innovation and collaboration in web development. Connect with 50+ experts, network with 1500 attendees in Amsterdam, and join 10K devs online.

See Event → (Code: UNICORN)

🎨 Product + Design

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Stronger Design Principles Start with One Question: ‘Versus What?’

One of the hardest parts about writing down principles is to ensure they’re opinionated enough to be helpful.

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Can a redesign save Apple’s software?

If AI is the future of UI, can Siri be the future of Apple?

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5 Common Mistakes When Creating Design Specs

Avoid disorganized files, late dev collaboration, unclear updates, scattered conversations, and assumptions over communication during spec’ing to ensure smoother implementation.

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Adam Marsden at Unicorn Club

Thanks for reading ❤️

Adam from Unicorn Club

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