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💸 Beware UX Debt—Plus, AI Patterns & Sticky Headings

July 16, 2025

What makes good digital products work.

A weekly read for people who design, build, lead, and improve digital products. The decisions, details, and trade-offs behind better product work.

unicornclub.dev

Hey 👋

Welcome to this week’s Unicorn Club, and a quick shoutout to the 29 new readers who joined us. You’re in good company.

It’s a lean, curated mix this week. My favourite? The guide to improving design critiques. Well worth a look if your team’s feedback leans more “polite nodding” than practical advice.

If you’ve spotted something worth sharing or have a project to shout about, just reply, I’m always keen to feature community gems.

Enjoy the read and have a cracking week!
- Adam at Unicorn Club đŸŚ„

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🧠 UX
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Designing Scroll Behavior: When to Save a User’s Place

Have scroll position when users are likely to compare content in a long static list.

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You probably just took on some UX debt

How limitations and compromise-driven decisions contribute to UX debt.

🔥 Show Off Your Best Work

I’m always on the lookout for standout community projects, articles, or ideas to feature in Unicorn Club. Want your work in front of thousands of curious minds?

Reply to this or reach out - Let’s give your work the audience it deserves!

🧑‍💻 CSS
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Scroll-Driven Sticky Heading

They’re a powerful tool that lets developers tie the movement and transformation of elements directly to the user’s scroll position.

📰 Classifieds

Share with 3,500+ readers, book a classified ad.
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Discover the strategies behind iconic brands.

Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.

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Keep up with Tech in 5 minutes

TLDRs of the most interesting stories in startups, tech, and programming!

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Most interesting tech news & insights

Daily rundown of what's happening in tech and what you shouldn't miss. Read by 200,000+ professionals from Google, Apple, OpenAI...

💼 Career
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How to level up your confidence game?

Sharing two common challenges that pretty much every designer will face at some point, learned to turn those moments into growth opportunities, and to build confidence.

🍱 UI
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Studied 100 dev tool landing pages—here’s what really works in 2025

Along the way, we uncovered practical insights—here’s what’s worth knowing if you’re building one yourself.

🗓️ Upcoming Events

⚡️ Rapid Product Discovery with AI-Powered Interviews

September 8–11, 2025 – In-person & Online

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🗣️ Persuading People: The Skill AI Can't Replace

August 6, 2025 - Virtual (Zoom)

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🎨 Design
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Everything I know about good system design

You can tell that you’re in the presence of good design if you have thoughts like “huh, this ended up being easier than I expected”

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Improving design critiques

Design Critiques are essential to shipping high quality work and building a thriving design culture, yet many teams struggle to run them effectively. These resources can help.

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Design Patterns For AI Interfaces

From first steps to design flows and interactions, here’s a simple, systematic approach to building AI experiences that stick.

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Adam Marsden at Unicorn Club

Thanks for reading ❤️

Adam from Unicorn Club

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Curated by Adam Marsden