🦄 You’re shipping vague buttons ✦ Unicorn Club

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Hey again 👋

This week's picks all sit in the gap, where the thing technically works but the message doesn't, and the fix is usually a better label, a sharper hypothesis, or being honest about what your product is actually competing with.

Enjoy 🦄 - Adam at Unicorn Club.

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The three picks I'd send to a teammate:

Build: Your UI might look fine and still sound broken

Shape: A fast MVP still misses if you learned the wrong thing

Ship: Solving the problem isn't enough when people can leave

Top 3 this week 👇

Build: The invisible layer of UX most designers ignore ↗

A polished UI can sound like a messy one.

Why: If the role, name, or state is missing, a screen reader turns your nice interface into a stream of vague buttons and links, not really the experience you want for folk.

Adopt: Keep coming back to "role, name, state" and you'll start to catch a lot before handoff.