Newsletter read by teams at:
Includes
The UI Decision Brief is a concise, actionable Notion template for logging and communicating your toughest product and design decisions. It exists for experienced, hands-on teams.
Comes with:
- Model answers — so you never wonder what "good" looks like.
- If Skipped warnings — showing what usually breaks when key facts go undocumented.
- Seven core fields — cover every decision from intent to owner, test, and rationale.
- Eight advanced prompts — for big or hairy bets (stakeholders, dependencies, comms, sunset, and more).
Benefits:
- Eliminate repeated, unresolved product debates.
- Replace Slack threads with a durable product trade-off template.
- Give new team members instant, real decision rationale, not just final specs.
- Avoid project drift with forced reflection and review ("sunset") prompts.
Core Fields
Decision rationale, audit trail. Seven essential fields for every decision.
Advanced Prompts
Stakeholders, dependencies, comms plans, and more for big or hairy bets.
Model Answers
See best-practice responses in every field. So you never wonder what "good" looks like.
"If Skipped" Warnings
Know what's at risk. Each field shows what usually breaks when key facts go undocumented.
Notion-Ready
Built specifically for Notion, duplicate and start using immediately. No formatting needed, just fill in the fields and go.
Team Collaboration
End endless relitigation and equip new joiners with real context. Make trade-offs visible to the entire team.
Frequently Asked Questions
What's included?
All you need for a true UI decision doc: 7 core questions, 8 advanced fields, model answers, and hard-learned "what breaks if skipped" warnings.
Who's this for?
Product managers, designers, engineers. Anyone running or reviewing high-trust UI/product launches and retros.
What is a UI decision brief?
A one-pager for capturing and reusing key design and product trade-offs, also called a product decision log or product trade-off template. It replaces re-litigation with real context.
How is this different?
No fluff, no student checklists. This template is working product ops made visual. Built and iterated with actual teams.
Do I get the Unicorn Club newsletter too?
Yes, one actionable edition a week, focused on senior product/design/engineering practice (easy unsubscribe anytime).
Ready to strengthen your team's decision history?
Get the UI Decision Brief now.
Unicorn Club is one of my favorite newsletters I read regularly. Clear, concise, with the most relevant, quality content.
Zoran Jambor
Founder of CSS Weekly
Unicorn Club is fantastic. It offers valuable resources for my work and engaging articles to keep me current.
Vincent Will
Senior Engineer at Onlogist
I'm a loyal reader of the newsletter. Consistently impressed by the weekly gems it uncovers.
Eric Bailey
Product Designer at GitHub
One of the best roundups in the business—there's always something worthwhile to click on.
Andy Bell
Founder of Set Studio
Fantastic digests every week! They're always packed with valuable insights and interesting finds.
Twan Mulder
Front-end Developer at DHL
Unicorn Club consistently delivers insights that have positively impacted how I guide my design team.
Adam Clark
Designer at Next
Each issue helps me bring new perspectives to the cross-functional teams I work with, boosting productivity and collaboration.
Matt Cooper
UX/UI Design Consultant
I always look forward to the weekly Unicorn Club newsletter. It's consistently filled with valuable insights and interesting discoveries.
Ole Sandbæk Jørgensen
Lead Frontend Engineer at DFDS
Unicorn Club delivers a concise and curated newsletter that helps professionals grow.
Rishi Raj Jain
Software Engineer at LaunchFast