Behind Unicorn Club
Adam Marsden
Product designer · 13+ years shipping digital products
I’ve been designing and building products for 13 years, mostly SaaS and fintech.
I started Unicorn Club because I was already reading a lot of product and design stuff each week, but I wanted somewhere to work out what was actually useful, not just save more links.
So each week I pick one thing worth looking at properly and write up what I think people can take from it. Nothing too clever, just a useful read for people trying to make better digital products.
Issues
Your product is making people wait in the dark
A waiting state should tell someone what is happening, what they can safely do next, and what happens if nothing changes.
Your churn survey might be lying to you
A churn reason is not clean evidence if the cancellation flow shaped the answer before the user gave it.