Adam Marsden
Product designer · 13+ years shipping digital products
I’ve been designing and building products for 13 years, mostly SaaS and fintech.
I started Unicorn Club because I was already reading a lot of product and design stuff each week, but I wanted somewhere to work out what was actually useful, not just save more links.
So each week I pick one thing worth looking at properly and write up what I think people can take from it. Nothing too clever, just a useful read for people trying to make better digital products.
Issues
Stop turning every answer into text
AI can answer the question and still make the user do the work of turning it into something useful.
Remember the work, not just the user
Remembering a login is easy. Remembering what someone was trying to finish is where the product promise starts.
Your product is making people wait in the dark
A waiting state should tell someone what is happening, what they can safely do next, and what happens if nothing changes.
Your churn survey might be lying to you
A churn reason is not clean evidence if the cancellation flow shaped the answer before the user gave it.