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⚠️ 5 UX Onboarding Mistakes, CSS if() Experiments & Landing-Page Psychology

March 5, 2025

Hey 👋

Ever feel like onboarding is less "welcome aboard" and more "sorry, you've missed the boat"? Or perhaps CSS experiments leave your head spinning faster than a beach ball cursor? Don't worry—this week's newsletter has you covered with practical insights, clever tips, and plenty of aha-moments designed specifically for you.

We've packed in UX research nuggets to get stakeholders back onboard (pun very much intended), fresh CSS capabilities you’ll actually want to use, and even a sprinkle of psychology to back up your obsession with pixel perfection.

Enjoy 🦄 - Adam at Unicorn Club.

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🧠 UX

5 Deadly Onboarding Mistakes You Should Avoid

When things go south... Erase & Restart! Make sure you ban these 5 deadly onboarding mistakes from your product right away.

The Human Element: Using Research And Psychology To Elevate Data Storytelling

Effective data storytelling isn’t a black box. By integrating UX research & psychology, you can craft more impactful and persuasive narratives.

The cost of skipping UX research (and how to make sure it doesn’t happen)

“My stakeholders think research is a waste of time. They’d rather ‘just build it’ and see what happens.”

📋 CSS

Intent to Experiment for Longer

Today, Chrome published two “intents to ship”: for the new CSS if() function, and for custom CSS functions.

How to Use attr() in CSS for Columns, Colors, and Font-Size

I’ve personally put “advanced attr() usage” on my CSS wishlists for years and years. All the sudden we’re seeing support for it start to drop!

🖼️ Good UX and Beauty in the Brain

Did you know that visually appealing designs activate the same part of the brain associated with reward and pleasure? This biological response can make users more forgiving toward minor usability problems, emphasizing the importance of aesthetic quality in UX design.

Learn More →

🛠️ Tools

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🏎️ Performance

Other causes of Signed Exchanges errors

From various limits to global outages—how to tackle SXG challenges (part 6 of 8)

🗓️ Upcoming Events

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🎨 Design

In praise of off-screen menus

It’s fairly accepted that keeping navigation visible is best practice for menu design, right? At least when it comes to designing for desktop viewports.

The Real Reasons Bad Design Happens

No one intends to make bad things, yet we know how much of the world is not well designed.

7 Best Landing Page Design Practices to Boost Conversions

Landing pages are vital for businesses aiming to convert visitors into customers or leads.

User-Interface Elements: Glossary

Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

🧑‍💻 Dev

Toe Dipping Into View Transitions

I’ll be honest and say that the View Transition API intimidates me more than a smidge. There are plenty of tutorials with the most impressive demos showing how we can animate the transition between two pages.

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Adam from Unicorn Club

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