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🚨 The UX Research Revolution Is Already Here

August 6, 2025

unicornclub.dev

Hey 👋

Hope this week so far is a good one for you! 

This newsletter is packed with goodies I'm sure you'll enjoy.

See you in the next one
- Adam at Unicorn Club 🦄

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🧠 UX

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How I use generative AI for research in 2025

The field of UX is undergoing a dizzying genAI takeover.

🗂️ The Real Reason Tabs Win

Tabs remain the gold standard for chunking information because the human brain excels at processing visible, parallel groups. Decades of cognitive psychology show we retain more (and get lost less) when options stay seen, not buried.

Because in product, cognitive friction is your real competition.

🧑‍💻 Dev

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Should we NEVER use non-logical properties?

CSS has “logical properties” which have the unique ability to follow the flow of language. You might be working on an website in English, which is left-to-right and top-to-bottom, but other languages might flip either or both of those.

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Web Components: Working With Shadow DOM

Web Components are more than just Custom Elements. Shadow DOM, HTML Templates, and Custom Elements each play a role.

📰 Classifieds

Share with 3,500+ readers, book a classified ad.

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Most interesting tech news & insights

Daily rundown of what's happening in tech and what you shouldn't miss. Read by 200,000+ professionals from Google, Apple, OpenAI...

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Discover the strategies behind iconic brands.

Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.

♿️ A11Y

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Implementing Accessible SVG Elements

Master SVG accessibility: Learn techniques for ARIA roles, testing, and creating inclusive graphics that work for everyone.

🤝 Team

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The Duolingo method: Collaboration as a core practice

Duolingo’s Math team ditches traditional handoff in favor of co-creation, scrappy prototypes, and constant experimentation.

🗓️ Upcoming Events

Get 10% off tickets with exclusive deal with our partners at the React Summit & JSNation.

⚡️ Rapid Product Discovery with AI-Powered Interviews

September 8–11, 2025 – In-person & Online

Join SmashingConf Freiburg for 2 days of packed sessions, deep-dive workshops, and real-world tips for developers and designers. Learn from 12+ expert speakers, network with passionate attendees, and take part in fun, accessible web events at a friendly, inclusive conference in Germany.

See Event →

⚛️ React Summit US 2025

November 18 & 21, 2025 – Hybrid: New York & Online

Join the biggest React conference in the US! React Summit US brings developers together to learn from 50+ expert speakers, experience AI engineering deep dives, hands-on workshops, and unforgettable networking in NYC’s iconic Liberty Science Center. Use code FRIENDS for 10% off tickets!

See Event →

🗣️ Persuading People: The Skill AI Can't Replace

August 6, 2025 - Virtual (Zoom)

Join this free, live lightning lesson hosted by Roshan Gupta, designed to unlock the power of persuasion in the age of AI. Discover a 3-part framework for human-centric influence and learn how to drive results AI alone can't achieve.

See Event →

🌐 JSNation US 2025

November 17 & 20, 2025 – Hybrid: New York & Online

Step into the premier JavaScript event in the US! JSNation US unites 700+ engineers for 40+ talks, hand-on workshops, deep dives in AI, and stellar networking at Liberty Science Center’s planetarium. Use code FRIENDS for 10% off tickets!

See Event →

🎨 Design

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The making of a product icon

Creating product icons at Figma involves dozens—sometimes hundreds—of iterations. Product Designer Tim Van Damme shares his thoughtful approach to icon design and the creative exploration that shapes each final result.

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The product design talent crisis

Airbnb, the paragon of a “design-led” company, is only hiring a single designer. The job requires more than a decade of experience. There are probably hundreds (possibly thousands) of applicants.

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Elements of System Design

System design is often taught through solutions specific to particular domains, such as databases, operating systems, or computer architecture, each with its own methods and vocabulary.

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Adam Marsden at Unicorn Club

Thanks for reading ❤️

Adam from Unicorn Club

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