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Hey 👋
This week we look at protecting users and reduce legal risk, prototype from intent not vibes, and fix prioritisation with a healthier, continuous dialogue.
If you have the chance can let me know what you think of the new Build/Shape/Ship format? Takes less than 30 seconds!
- Adam at Unicorn Club 🦄
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🏗️ Build
Make better interfaces.
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Pavel Samsonov tracks the slide from user‑centred design to dark patterns, and the regulatory/financial fallout (Amazon’s “Iliad” cancel flow, ADA suits, WCAG 3.0’s outcome focus).
Why it matters: Deceptive UX and a11y shortcuts now carry reputational and seven‑figure legal risks. Adopt this week: Audit one high‑stakes flow (signup, pricing, cancellation) for banned/deceptive patterns and a11y blockers. Replace “false urgency” and unclear labels with plain‑language alternatives.
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NN/g shows how research‑grounded personas make users concrete across the lifecycle, with practical guidance on creating and evolving them.
Why it matters: Personas align decisions and reduce rework by giving teams a precise, durable shorthand for user needs and behaviours. Try this: In 45 minutes, draft a minimal persona from your last 3–5 interviews (name, goal, context, device, top tasks) and use it to check one label or microcopy choice before you mock.
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🧩 Shape
Shared foundations across teams.
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A step‑by‑step method to turn annotated sketches, a clear conceptual model, and user flows into a live, testable prototype — with specs, plans, and iteration loops.
Why it matters: Codifying design intent upfront collapses handoffs, reduces ambiguity, and speeds learning on complex, data‑heavy interfaces. First step: Pilot “intent docs” on one feature: create an annotated sketch and a simple model description (objects, attributes, relationships), then use them as the blueprint for a minimal walking‑skeleton prototype.
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🚀 Ship
Release, measure, iterate.
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John Cutler reframes prioritisation as a continuous dialogue balancing ambitions, capacity, and net‑new investment — with crisp anti‑patterns to avoid.
Why it matters: Better sequencing and trade‑offs improve release outcomes and cut busywork that doesn’t move the needle. Adopt this week: Run a 30‑minute “three frames” review for your next release: list top 3 ambitions, current capacity allocation, and any net‑new asks; capture one concrete change. Guardrail: Default “no” on new asks this week unless you show a reallocation or a measurable upside.
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Daily rundown of what's happening in tech and what you shouldn't miss. Read by 200,000+ professionals from Google, Apple, OpenAI...
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Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.
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🎲 Also worth a look
A few extras we've found.
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A clear model for intentionally increasing exposure to opportunities (and risks) by expanding your “surface area” in the right places.
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Jacek Utko’s newspaper redesigns show design as a driver of readership and revenue, not just aesthetics.
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Get one quick tip every Saturday to learn to code, boost productivity, or monetize your content.
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Other ways I can help...
Here’s how I can help you tackle your next challenge:
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🎯 1:1 Mentorship – Personalised advice on portfolios, career moves, or challenges you're facing.
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💡 Hire Me – Let’s work together to launch your vision, get expert guidance and make an impact.
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Thanks for reading ❤️
Adam from Unicorn Club
Follow me on X or BlueSky
Connect on LinkedIn
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