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Hey 👋
This week: write interfaces that work, embed UX without losing autonomy, and ship faster with AI‑assisted research and shipping‑first planning.
Have a good one - Adam at Unicorn Club 🦄
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🏗️ Build
Make better interfaces.
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Treat UX writing as core design: usable, useful, responsible language, better errors, and AI as co‑pilot without outsourcing empathy or strategy.
Why it matters: Clear, inclusive copy reduces user error, recovery time, and support load. Measurably improving task completion. Adopt this week: Rewrite two generic errors with Avoid → Explain → Resolve and remove one confirm‑shaming pattern in a live flow.
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Fix recurring pitfalls: inconsistent patterns, popup vs inline edit, whitespace misuse, toggle misuse, tables vs layout‑grid, cards vs panels.
Why it matters: Consistency shrinks cognitive load, speeds delivery/maintenance, and enables reliable white‑labelling. Adopt this week: Audit one end‑to‑end flow and standardise popup/inline edit, replace inappropriate toggles, and correct table vs layout usage.
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Generate throwaway HTML/Tailwind prototypes from screenshots, React stubs from component specs, and small motion snippets to validate behaviour early.
Why it matters: Shortens idea→interaction loops without blocking on engineering bandwidth. Adopt this week: Export one component spec and have Claude output a React + Storybook stub and add two states and one micro‑interaction.
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🧩 Shape
Shared foundations across teams.
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MUXI embeds UX in product squads day‑to‑day while keeping a single reporting line to UX leadership, avoiding matrix churn and short‑term “service” traps.
Why it matters: Preserves UX craft and community while improving daily product influence and velocity. Adopt this week: Publish a one‑pager: UX reports to UX, weekly CoP, PM/Eng feedback routed to UX managers.
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Words mask divergent mental models; quick sketches and simple prototypes surface assumptions early and prevent late‑stage blowups.
Why it matters: Early visual alignment cuts rework, rebuilds trust, and keeps delivery coherent. Adopt this week: Add a 10‑minute “draw the apple” sketch step at kickoff, one picture per stakeholder, then converge on a shared artefact.
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🚀 Ship
Release, measure, iterate.
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Treat AI like an enthusiastic intern: great at research synthesis, personas, quick prototypes, audits, and first‑draft copy with human guardrails.
Why it matters: Gains of ~25–33% in throughput from research to release while keeping quality decisions human. Adopt this week: Create an AI “project space” for your next release; preload prior research and generate functional personas and top‑task questions to validate.
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Facts rarely move stakeholders triangulate qual+quant and wrap evidence in a narrative of shared goals, clips, and clear options.
Why it matters: Evidence that’s seen, felt, and decision‑ready accelerates action and reduces relitigation. Adopt this week: Recut one deck into: shared goal → clips + numbers → two options with risks and a single next decision.
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Pragmatic shipping culture: small teams, goals about shipping (not OKRs), keep opinions strong, delete stretch goals, and keep talking to users.
Why it matters: Shipping focus and clear ownership beat process overhead, improving cadence and outcomes. Adopt this week: Rewrite Q4 as “things we’ll ship”, delete stretch goals, and assign a single owner per problem.
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Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.
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Daily rundown of what's happening in tech and what you shouldn't miss. Read by 200,000+ professionals from Google, Apple, OpenAI...
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🎲 Also worth a look
A few extras we've found.
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Chat UIs’ blank canvas leads to a “prompt treadmill”; propose live output previews, richer scaffolds, and voice input as primary.
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Design differentiates in the AI era fast feedback loops, play, and craft still win; move fast over multi‑year builds.
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Speed without systems creates comprehension debt. Bring people with you and insist on accountability.
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Other ways I can help...
Here’s how I can help you tackle your next challenge:
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🎯 1:1 Mentorship – Personalised advice on portfolios, career moves, or challenges you're facing.
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💡 Hire Me – Let’s work together to launch your vision, get expert guidance and make an impact.
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Thanks for reading ❤️
Adam from Unicorn Club
Follow me on X or BlueSky
Connect on LinkedIn
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