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Hey š
This week we connect strategy to shipped AI: prioritise for durable advantage, make AI useful without losing judgement, and ship citationsābacked workflows that people trust.
How you enjoy - Adam at Unicorn Club š¦
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šļø Build
Make better interfaces.
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NN/gās study guide curates concrete ways AI can assist UX without outsourcing judgement. From prompts to research, writing, and workshops.
Why it matters: It lifts output quality and speed while keeping decisions human and defensible. Adopt this week: Rewrite one researchāplanning prompt using CARE (context, ask, rules, examples) and test on three live tasks and compare results.
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Five Whys and the broader 5E reframing framework to stop ājust add a buttonā solutioneering and fix the real causes.
Why it matters: Better problem framing reduces waste and creates fixes that stick across code and process. Try this: Run a 15āminute 5 Whys on your next āadd a buttonā request. Log the deepest nonātechnical cause and one counterāmeasure.
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š§© Shape
Shared foundations across teams.
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Cutler links four benefit types, downward pressure, decay vs leverage, and Helmerās 7 Powers so prioritisation is genuinely strategic.
Why it matters: Anchoring bets to durable advantage improves portfolio focus and resilience, not just this quarterās wins. First step: Map current initiatives to Increase/Protect Revenue, Decrease/Protect Costs, score decay and leverage 1ā5 to āprioritise the prioritiesā.
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A designerās playābyāplay for crafting a bold fiveāyear vision that genuinely informs a oneāyear strategy.
Why it matters: A shared, visible vision aligns decisions and speeds dayātoāday tradeāoffs across teams. First step: Book a 60āminute PMĆDesigner session and list target areas and key words, then draft one aspirational sentence to wallāpost.
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š Ship
Release, measure, iterate.
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Four AI build skills "prompt, context, orchestration, evals" plus the timeless fundamentals that still decide outcomes.
Why it matters: Evals and orchestration turn good demos into reliable, shippable features with guardrails. Adopt this week: Build a 20ācase eval set for one AI feature and add one code assertion. Run pre/post your current prompt to baseline quality.
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Shipping civicāgrade AI via layered data, workflow briefs, a deterministic+LLM mix, citations, and guardrails.
Why it matters: Workflowāanchored AI with citations builds trust and lands the right brief with the right person on time. Try this: Gate one AI summary behind mandatory citations and fail closed if sources are missing or stale.
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š Spotlight
Share with 3,300+ readers, book a spotlight ad.
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Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.
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Daily rundown of what's happening in tech and what you shouldn't miss. Read by 200,000+ professionals from Google, Apple, OpenAI...
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š² Also worth a look
A few extras we've found.
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Veteran lessons from Netflix/Twitter: trade todayās problems for better tomorrow, unify people around purpose, and prototype over paper.
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A pragmatic 30/60/90 plan to reach breakāeven fast, secure early wins, and build crossāteam ties.
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Why storyāfirst thinking (and ethics) shape products people keep: design for identity and meaning, not just utility.
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Other ways I can help...
Hereās how I can help you tackle your next challenge:
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šÆ 1:1 Mentorship ā Personalised advice on portfolios, career moves, or challenges you're facing.
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š” Hire Me ā Letās work together to launch your vision, get expert guidance and make an impact.
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Thanks for reading ā¤ļø
Adam from Unicorn Club
Follow me on X or BlueSky
Connect on LinkedIn
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