|
|
Hey 👋
This week: How design teams balance intent, trade-offs, and new tools from communication beyond the artifact to getting real about design engineering handoffs, metrics that matter, and upskilling with automations that work for everyone.
Have a week - Adam at Unicorn Club 🦄
|
|
|
|
Sponsored by 20i
Next-gen autoscaling WordPress hosting for always-on, always-fast performance you'll fall in love with.
✅ Autoscaling resources - no LVE limits
✅ High-frequency CPUs for exceptional clock speeds
✅ High-availability with no single point of failure
✅ Unlimited CDN with edge pre-caching
✅ Integrated staging, cloning, WP manager, backups, email & security
✅ Free & easy migration, any time
Find out more →
|
|
|
|
🏗️ Build
Make better interfaces.
|
|
|
Deliberately shifting between high and low fidelity isn’t about process dogma, but about guiding feedback, clarifying intent, and communicating what needs to change.
Why it matters: Setting the right fidelity makes reviewers focus on structure when you want strategy, and on details only when they’re actually ready. Try this: Swap a mature UI’s finished section for a low-fi version before your next review and watch for different, more strategic questions.
|
|
|
Editorial layouts, multi-directional scrolling, and visual rhythm are not just for desktop. Here’s how CSS Grid, container queries and scroll snap can make mobile layouts more than just long columns.
|
|
|
|
🧩 Shape
Shared foundations across teams.
|
|
|
Design is a balancing act across business, user and resource constraints; there’s no singular optimal, just better trade-offs for today’s context.
Why it matters: Teams thrive when they make decisions transparently, negotiating constraints together, not siloed. Takeaway: Synergy and clear trade-off negotiation are worth more than searching for a mythical “optimal” solution.
|
|
|
Product teams and AI agents can only act intelligently if you equip them with actionable, distilled context, not just data dumps.
Why it matters: Teams that build and document contextual guardrails make fewer mistakes and adapt faster as new tech enters. First step: Start a decision log for one project this week what you chose and why in a place the next contributor (or agent) will find.
|
|
|
|
🚀 Ship
Release, measure, iterate.
|
|
|
Most portfolios stop at interface or user metrics. What stakeholders want is the business impact behind the screens.
Why it matters: If you can connect design moves to revenue, efficiency, or savings, you get a seat at the strategy table. Adopt this week: Add at least one business outcome to your last project’s case study, even a projected impact, not a vanity metric.
|
|
|
One AI workspace where the whole team is part of the creative process, customer research finally informs product strategy, and concepts come to life at lightning speed.
|
|
|
Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.
|
|
|
|
🎲 Also worth a look
A few extras we've found.
|
|
|
Claude Code brings command-line AI automations parallel agents, reusable data, fast competitive workflows to non-coders, moving routine analysis from “manual slog” to “press a button”.
|
|
|
Light-hearted tales of real PM/designer friction: timelines, PRDs, and that infamous Figma black hole.
|
|
|
|
Other ways I can help...
Here’s how I can help you tackle your next challenge:
|
|
|
|
🎯 1:1 Mentorship – Personalised advice on portfolios, career moves, or challenges you're facing.
|
|
💡 Hire Me – Let’s work together to launch your vision, get expert guidance and make an impact.
|
|
|
|
|
Thanks for reading ❤️
Adam from Unicorn Club
Follow me on X or BlueSky
Connect on LinkedIn
|
|
|
|
|
