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🦄 Are Your UIs Too Flat for 2026?

November 12, 2025

Ship Better Interfaces

Build interfaces that stay clear when real users and real constraints show up.

Make better calls, faster with curated reads, distilled into the part you actually need: the takeaway, why it matters, and what to adopt every week.

Less churn. Stronger shipping. No filler.

unicornclub.dev

Hey 👋

AI is changing product research, prototyping, and the mechanics of interface clarity, plus why putting insight into action is key to team impact.

have a great week, catch you on the next one - Adam at Unicorn Club 🦄

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🏗️ Build

Make better interfaces.

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Material 3 Expressive: Building on the failures of flat design

Google’s Material 3 Expressive reverses a decade of flat design, restoring visual signifiers, containment, colour, and clear boundaries, to aid recognition and scanning.

  • Why it matters: Data-driven research shows significant gains in speed and confidence for all age groups, closing gaps and reducing click uncertainty.

  • Adopt this week: Audit key UI elements. Are your affordances (like buttons, containers) visually strong enough? or are you falling into the “too clean, too flat” trap?

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The Weird Parts of position: sticky;

A definitive breakdown of tricky CSS sticky failures: scroll containers, bounding context bugs, and flex/grid gotchas. Plus fixes with practical Tailwind/JSX examples.

  • Why it matters: Sticky UI fragments still trip up teams and create inconsistent layouts or scroll bugs, especially in complex grid/flex contexts.

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Experiment like never before

AI-powered prototyping (with Figma Make, etc) slashes the cost and turnaround on rapid and research-through-design experiments, unlocking more room for testing wild ideas and validating edge-case flows.

  • Why it matters: Faster, higher-fidelity prototyping collapses research-to-decision cycles and enables more focused, evidence-rich iteration on real interactions.

🧩 Shape

Shared foundations across teams.

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From design to direction: Bridging product design and AI thinking

Drawing analogy between design iteration (friction) and AI training (loss), this piece reframes product velocity as a multi-layer system optimised through feedback, signals and intent. From UI to business impact.

  • Why it matters: Reframing design through optimisation links design, telemetry, and metrics, encouraging cross-team instrumentation habits and measurement mindsets.

  • First step: Map a recent product change through “friction-to-signal”. What was measured, where did feedback/intent break down, and can your team see this at every layer?

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How to land a UX job in 2026

Reflecting on team evolution in an AI-shaped world: mapping value, embracing AI-powered research, deepening business collaboration, and refocusing on holistic/system-level skills.

  • Why it matters: Teams that ground design in business context, behavioural research, and emerging prototyping tech will shape both product direction and their own long-term value.

🚀 Ship

Release, measure, iterate.

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Insights Aren’t Outcomes: Research Recommendation Breakage

Most research work fails to yield outcomes due to “breakage”. Somewhere between a well-crafted insight and an actual shipped fix, the value leaks away. NN/g calls for structured tracking of recommendation adoption, not just reporting.

  • Why it matters: Teams unlock compounding benefits (and protect researcher morale) by tracking whether findings are actioned and closing the loop on intended impact.

  • Adopt this week: Pick one recent research output, trace each insight to an outcome in your backlog or shipped product. Where did breakage happen: documentation, ownership, delivery?

🔭 Spotlight

Share with 3,300+ readers, book a spotlight ad.

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Discover the strategies behind iconic brands.

Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.

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Miro for Design & UX

One AI workspace where the whole team is part of the creative process, customer research finally informs product strategy, and concepts come to life at lightning speed.

🎲 Also worth a look

A few extras we've found.

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Stop Repeating Yourself: Give Claude Code a Memory

How giving LLMs persistent context (via code and file structure) turns them from generic interns into truly high-leverage partners for product teams.

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Adam Marsden at Unicorn Club

Thanks for reading ❤️

Adam from Unicorn Club

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Curated by Adam Marsden