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🦄 Build Trust with Visual Systems, Not Flash

November 19, 2025

Ship Better Interfaces

The product design newsletter for people who deliver real value — Build, Shape and Ship with actionable interface patterns, shared standards and delivery habits you can apply every week. Clear insights, real impact, and zero filler.

unicornclub.dev

Hey 👋

Let’s talk about what really moves teams forward this week. From designing interfaces that earn trust at a glance, to building design systems that are machine-ready. 

Have a great week - Adam at Unicorn Club 🦄

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🏗️ Build

Make better interfaces.

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Good Visual Design, Explained

NNG's latest guide makes the case for intentional visual design using grids for structure, purposeful typography for hierarchy and legibility, a controlled colour palette, and clear, information-carrying imagery.

  • Why it matters: Consistent, intentional visual systems increase interface trust, discoverability, and polish. Directly impacting perceived usability.

  • Adopt this week: Review one of your product’s landing or detail pages for grid alignment, type size variety, and monochrome palette discipline.

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Creating UI Assets with ChatGPT

Nick Babich outlines practical prompt patterns for generating icons, illustrations, and backgrounds with ChatGPT, plus rules for getting clean, usable assets (one image per prompt, specify aspect, set style).

  • Why it matters: Prompts that are clear and purpose-driven help design and product teams scale visual asset iteration, especially when deadlines bite.

  • Try this: Draft and share a template prompt for one hero illustration (with aspect ratio and style) using ChatGPT, and compare artefacts with your team for clarity and reusability.

🧩 Shape

Shared foundations across teams.

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Dear LLM, here’s how my design system works

Oleksandra Huba delivers the blueprint for making design systems AI-literate: structuring Figma files for clarity, mapping semantic tokens, annotating intent, and providing cheat sheets (rules files) to avoid messy handoffs.

  • Why it matters: Preparing systems for both humans and AI reduces design translation waste, increases output reliability, and sets a reproducible handoff from visual intent to code.

  • First step: Audit your main Figma project for semantic naming and flat layer structures, and identify one component to annotate for future system rules.

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Without UX governance, your app turns to "sludge"

Pavel Samsonov argues for experience governance. Maintenance, architecture, and removal as a critical third practice in design, often ignored between “strategy” and constant feature shipping.

  • Why it matters: Without intentional clean-up and standards, product UX decays under the weight of mismatched features and legacy cruft.

  • Adopt this week: Document one interface or workflow in your product that’s past its usefulness, and nominate a “sludge audit” for team backlog review.

🚀 Ship

Release, measure, iterate.

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Netflix’s Engineering Culture

A rare inside view: Netflix’s CTO describes balancing radical engineer autonomy with robust operational guardrails, like detailed launch plans and lightweight feedback cycles (no formal annual reviews).

  • Why it matters: Fewer mandated synchronisation points, plus clear expectation-setting, let high-talent teams ship (and learn from failure) at a genuinely global scale.

🔭 Spotlight

Share with 3,300+ readers, book a spotlight ad.

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Discover the strategies behind iconic brands.

Get our "7 Positioning Sins That Cost B2B Brands Millions" guide when you join. It's free, join 10,000+ B2B executives.

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Miro for Design & UX

One AI workspace where the whole team is part of the creative process, customer research finally informs product strategy, and concepts come to life at lightning speed.

🎲 Also worth a look

A few extras we've found.

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The Sensemaker’s Guide to Collaboration

Abby Covert reframes collaboration: power, incentives, and alignment trump agreement for real progress.

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Collaboration sucks

Charles Cook of PostHog recommends ruthless bias for action, ownership, and reducing feedback overhead if you want to keep shipping.

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Adam Marsden at Unicorn Club

Thanks for reading ❤️

Adam from Unicorn Club

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