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🏎️ Speed is cheap. Trust gaps cost months

January 21, 2026

Ship Better Interfaces

The product design newsletter for people who deliver real value — Build, Shape and Ship with actionable interface patterns, shared standards and delivery habits you can apply every week. Clear insights, real impact, and zero filler.

unicornclub.dev

Hey 👋

Speed is cheap now you can ship a decent-looking interface quickly. Problem is you then spend months paying for confusion, trust gaps, and rework. 

This week pick the right interface surface for each AI intent, run a lightweight audit that produces fixable observations, and tighten your release loop with risk-based QA.

Enjoy this week 🦄 - Adam at Unicorn Club.

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🏗️ Build

Make better interfaces.

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Beyond chat: 8 core user intents driving AI interaction

Stop defaulting to a AI chat box in design review.  Map each AI feature to a user intent and a UI surface like a review queue, canvas, or digest. It helps you design transparency, control, and failure states before you start building.

  • Why it matters: Treating every AI feature as chat is the trap, this framework forces intent and a metric you can actually validate.

  • Try this: Write an intent card for one AI feature (30 mins), then paste it into the design doc and the pull request description before review.

    Intent (Learn/Create/Delegate/Oversee/Monitor/Find/Play/Connect):
    UI surface (chat, canvas, queue, digest, list):
    Success metric:
    Guardrails (what must never happen):
    Failure state (what the user sees next):
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Everything I know about running UX Audits

This bites when support tickets climb and a redesign gets proposed by instinct in design review, because it lays out a UX audit that turns evidence into prioritised fixes. Use it on one flow like checkout to capture problems, evidence, and a recommendation an engineer can ship.

  • Why it matters: Without scope and objective, audits become a grab-bag of nitpicks. This process keeps you anchored to key performance indicators, complaints, and testable recommendations.

  • Adopt this week: Audit one critical flow (60 mins) and attach a one-page “problem → evidence → recommendation” summary.

🧩 Shape

Shared foundations across teams.

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Design Systems for Software Engineers

The thing that changes in your system is you treat shared components as contracts: states, keyboard focus, loading, and analytics events are part of the definition, not follow-up work. It’s a grounded tour of design system engineering from design files to a code library, including how to catch visual drift early.

  • Why it matters: Most teams standardise visuals but ignore interaction states, which causes drift and slow fixes across the product, and this guide shows how to encode behaviour, tests, and ownership.

  • Adopt this week: Add a component contract section to one shared component (45 mins) and commit it to your documentation.

    Contract:
    States (default, hover, focus, disabled, loading, error):
    Keyboard and accessibility notes:
    Layout constraints (long labels, narrow containers):
    Analytics event:
    Visual regression coverage:
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Your problem framing is sabotaging your strategy

Steal this for planning workshops where everyone jumps to a feature, and force a shared problem statement that describes the behaviour change, not the technology, before anyone draws the UI. It keeps work tickets from reading like button-click instructions and producing exactly that experience.

  • Why it matters: If you only ship solutions, you optimise for clicks and busywork and the interface turns into a checklist, and this pushes teams to define the real customer problem together first.

  • Try this: Replace one solution-first ticket with a problem-design brief (30 mins) and paste it into the ticket description before your next design review.

    Problem (in plain language):
    Who is affected:
    Behaviour change we want:
    How we’ll know (signal or metric):
    Not doing (yet):

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🚀 Ship

Release, measure, iterate.

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Workshopping ideas for our future in Quality Engineering

Quality engineering is less about more test cases, and more about whole-team habits that show up in QA: shared language, hard questions, and fast feedback loops.

  • Why it matters: What catches teams out is assuming quality is a final gate, which pushes bugs into late QA and incidents, and these ideas pull risk and learning earlier into everyday delivery.

  • Try this: Run a risk brainstorm on one release-critical screen and capture the top five risks.

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Solving Problems the Hard Way

A weekly lanes doc stops the mid-quarter wobble you see in planning meetings, by copying forward a small set of owned workstreams and forcing honest discussion about what moved and what stalled. Tie each lane to a screen and an indicator, and you get decisions instead of status theatre.

  • Why it matters: Drift happens because teams reset to a blank page each week, which turns updates into performance and hides stuck work, and this copy-forward habit makes trade-offs explicit early.

  • Adopt this week: Add a five-line scan to your weekly lanes doc (20 mins) and copy it forward each week at the top.

    Shipped:
    Learned:
    Risk / regression watch:
    Indicator (metric/signal):
    Decision ask: (not for scoring) Yes/No on ___ or None this week

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Adam Marsden at Unicorn Club

Thanks for reading

Adam from Unicorn Club

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